~ July 24 ~
Celebrate with VIVIR Tequila, Salud!
Tequila, but not as you know it


World Tequila Day provides the perfect excuse to explore this intriguing spirit.

Forget a shot washed down with salt and lemon, those in the know are savouring fine Tequila as a spirit of quality, enjoyed for complexity – from sipping slowly over ice, adding notes to mixed drinks and taking classic cocktails to new heights.

Newcomer to the surging Australian sprits scene, super premium VIVIR Tequila, is at the front of the charge changing perceptions of tequila.

Born from the love of the Agave based spirit that two good UK based friends share, VIVIR Tequila is an independent, multi-award-winning range authentically crafted and aged in Mexico. The result is a uniquely smooth, fresh and robust spirits collection that’s quickly winning hearts and awards worldwide – and is now available in Australia.

Try these ways to mix things up in your at-home bar, discover a new favourite pre-dinner drink or serve something different to friends at your own World Tequila Day fiesta…

Picante (spiced Margarita) with bright red chilly garnish on a salted glass

Picante (spiced Margarita)

Classic Tequila Cocktail
Fireside Old Fashioned in short glass with orange twist

Fireside Old Fashioned

Tequila twist
Tequila and Dry Ginger with Lime slices on a wooden block


Simple serve
Coffee Negroni in a short glass with a large block of ice and a slice of orange

Coffee Negroni

Specially crafted serve for Tequila Day

A perfect match – try these tequila + food pairings

VIVIR Tequila Blanco

Salt and vinegar popcorn

VIVIR Tequila Reposado

Apple pie and cinnamon ice cream

VIVIR Tequila Añejo

Buttered banana bread


Premium dark choc


Move over gin, make way for tequila!

“With quality producers of this gorgeous elixir we’re enjoying reimagining cocktails through a tequila lens. There’s always the traditional tequila based cocktails, but VIVIR’s touch allows you to change up classics like an Old Fashioned or a Manhattan into something extra special. Drop the gin, go for a VIVIR and tonic, and life’s complete,” suggests Benny Key, Drinks Specialist at Melbourne’s Taquito and Mesa Verde.


Hit up these bars to discover new ways to enjoy tequila.


139-141 Little Lonsdale Street Melbourne


350 Drummond St Carlton


169 Exhibition Street Melbourne

Julliet Bar

37-41 Little Bourke Street Melbourne


The Rover

75 Campbell St Surry Hills

The Dolphin

412 Crown St Surry Hills

Hugo’s Manly

Shop 1, Manly Wharf East Esplanade Manly


VIVIR Tequila was founded in the UK by Navindh Grewal and Paul Hayes, two friends united through a desire to bring their much loved 100% Agave Tequila to the forefront of the premium spirits scene.

Crafted to authentic long-standing tradition built around a deep sense of family, community and place, VIVIR Tequila is produced in partnership with Casa Maestri, a fifth generation distillery built on the rich red soils of Jalisco, Mexico, the birthplace of Tequila.

Renowned for their sustainable practices and high-quality Highland Weber Blue Agave, plants are harvested at maturity, taking some 8-9 years, which develops a strong sweet flavour and allows it to seed. After harvest, the Agave is cooked in traditional Hornos (clay ovens) for 3-4 days which gives VIVIR Tequila its strong Agave flavour with subtle smoky notes. Distillation takes place using water sourced from a natural volcanic spring on site. The aged Tequilas – Reposado and Añejo – are also finished in American Oak ex-bourbon barrels.

These production methods deliver exceptional quality and taste across the collection:

  • VIVIR Tequila Blanco was created after a year of development and over 100 iterations.
  • The crisp fresh spirit has sweet vegetal notes from the fully-matured Agave with hints of vanilla and heather honey.
  • VIVIR Tequila Blanco is well suited in any classic Tequila cocktail, such as a Paloma.
  • Already multi-award winning at The Spirits Business 2022 Tequila & Mezcal Awards, UK Bartenders Brand Awards 2020 and Great Taste Awards 2019.

VIVIR Tequila Blanco

  • VIVIR Tequila Añejo has been aged for eighteen months which adds yet more depth to the colour and flavour profile.
  • The smoky American Oak barrel evolves the liquid into a darker caramel tone and gives it gentle woody notes which are met with a rich creamy mouthfeel.
  • It holds well in heavier cocktails such as an Espresso Martini or enjoyed neat as though sipping a whisky.
  • Winner at both London and Melbourne 2021 Spirits Competitions, and 2020 Bartenders Brand Awards.

VIVIR Tequila Añejo

  • VIVIR Tequila Reposado has been aged for six months and has matured into a more honey-coloured liquid with a complex flavour profile.
  • The spirit still holds the earthy notes of the Agave yet with richer vanilla and caramel notes, which makes for a great after-dinner drink.
  • It can be imbibed neat or in an Old Fashioned or Negroni.
  • Already an award winner at the London and Melbourne International 2021 Spirits Competitions.

VIVIR Tequila Reposado

  • This first liqueur in the premium VIVIR Tequila range has been two years in the making.
  • Crafted with the award-winning Blanco and flavoured with Mexican coffee beans sourced locally to the distillery, expect a little sweetness too from Piloncillo (a natural Mexican cane sugar).
  • To be savoured neat, over ice, in an outstanding Espresso Martini or indulgent Mexican coffee.